DIGITAL & PRINT CAMPAIGN | AGENCY WORK
LIVING INTERIORS
CLIENT
Living Interiors is a luxury Italian furniture store in Melbourne. In 2024, they opened up a stunning new showroom, which they wanted to promote across a digital and print campaign in order to drive awareness and generate new clients.
CREATIVE DIRECTION
This work was completed as part of agency work at Brindle.
Living Interiors was an established brand in Melbourne, but did not have any existing assets available, so a flexible new concept was devised based around new photos taken of the showroom.
Using the beautiful serif typeface Ivy Presto to complement their web sans serif font, combined with lots of negative space and the neutral grey colour palette, we managed to capture the elegance and luxury of the business. The campaign was so successful that a secondary, quarterly digital campaign has also been delivered.
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DELIVERABLES
Programmatics, Meta paid ads, natives, (D)OOH billboards, digital & print lookbook, full page advert in ​Australian House & Gardens Magazine
RESULTS
Within 4 months:
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Meta creative CPC ranged from $0.41 to $0.60, far under average of $0.97
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15,000+ visitors viewed the website (99% were new viewers!)
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Drove significant visibility with ​72,866 impressions through OOH
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Reached 1.37 million readers in one of the highest selling editions of Australian Homes & Gardens Magazine that year
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Reached 2.63 million people through all channels
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Achieved 2.16 million impressions
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Delivered 103,515 post engagements across social media
SOFTWARE
Adobe Illustrator, InDesign, Photoshop
